Protect What Matters.

Bringing protection technology to the bags you use every day.

Drawing on the expertise of a protective case manufacturer refined since 1984,

we create bags that protect your valuable devices.

Laptop being placed into an ETUBY business bag with a protective compartment

 

Bags Made to Protect Your Devices.

Drawing on technology developed for safely transporting electronic equipment, we've applied that expertise to bags for everyday use.

By paying attention to every hidden detail, we ensure your valuable devices stay protected.

That is the foundation of ETUBY.

Our History of Craftsmanship

For more than 55 years,we have continued to refine the art of protection.

Timeline of ETUBY's history, from its founding in 1968, becoming a protective case manufacturer in 1984, to the launch of the ETUBY bag brand in 2018

Why a Protective Case Manufacturer Makes Bags

Although what we protect has changed, our protection technology has not.

From measuring instruments to PCs and smartphones,

our mission to protect what matters remains the same.

1984〜

Measuring Instruments & Protective Cases

Protective carrying case for measuring instruments

Today

PCs · Tablets · Smartphones

Modern electronic devices including a laptop, tablet, and smartphone

The Future

Protection Never Changes

ETUBY backpack designed to protect laptops and everyday devices

Quality Lives in the Details.

Engineered for Strength

Reinforced stress points provide the durability needed to withstand years of everyday use.

Close-up of reinforced stitching on an ETUBY bag for enhanced durability

Designed for Rainy Days

Water-resistant materials and thoughtful construction help keep moisture out, so you can carry your bag with confidence, even on rainy days.

Water droplets on ETUBY's water-resistant fabric

Built for Lasting Durability

From durable zippers to reinforced stitching, every detail is carefully designed for years of reliable use.

Durable YKK zipper used on an ETUBY business bag

Our Story

Watch the story behind ETUBY's craftsmanship.

ETUBY FACT

Factory icon representing ETUBY's founding in 1968

1968

Founded

Briefcase icon representing the start of protective case manufacturing in 1984

1984

Started Manufacturing Protective Cases

Shield icon representing over 40 years of protection expertise

40+ Years

of Protection Expertise

Made in Japan quality and craftsmanship

Made in Japan

Manufactured in Japan

Designed and developed in Nagoya, Japan

Crafted in Nagoya

Designed in Nagoya


Water-resistant fabric representing ETUBY's protection technology for everyday bags

Protect What Matters.

1984年から磨き続けた
守る技術から生まれたバッグブランド。

Crafted in Nagoya, Japan.



Made in Japan

Made in Nagoya

Worldwide Shipping Available